The Athletic Shoe Industry Is Made Up Of Companies That...

Executive Summary Introduction The athletic shoe industry is made up of companies that produce footwear for athletic use. This is a strong industry and has been around for over 100 years. The athletic shoe industry is one of the fastest growing footwear industries and have top growing sales compared to other footwear industries (NDP Group, 2016). The key players that currently dominate the market are Nike, Adidas, and Puma (Kates Bolduc, 2013). This paper will use the porter five forces, industry life cycle, and the key players to understand the industry. Over these years the athletic shoe industry has grown into a competitive market. Porter’s Five Forces The athletic shoe industry will be first analyzed by the Porter’s Five Forces framework. The well-known Porter’s Five Forces is a model that analyzes an industry and helps firms develop a business strategy. The five forces model focuses on six forces that will determine the attractiveness of this industry: (1) the risk of entry by potential competitors, (2) the intensity of rivalry among established companies within an industry, (3) the bargaining power of buyers, (4) the bargaining power of suppliers, (5) the closeness of substitutes to an industry s products, and (6) the power of complement providers (Hill, Jones, Schilling, 2015). The Risk of Entry by Potential Competitors The threat of new entrants in the athletic shoe industry is very weak. Currently the market is dominated by three major competitors, andShow MoreRelatedIndustry Analysis Paper2047 Words   |  9 PagesAthletic Footwear Industry Analysis When you think of athletic footwear what are your first thoughts? Nike? Under armor? Skechers? K-Swiss? All these companies have a common type of product/category called athletic footwear that they all sell and make a huge profit from. Throughout our analysis we will focus primarily on the United States Market industry compared to the International industry in athletic footwear/ running shoes. Within the United States there is a wide variety of different typesRead More Nike1698 Words   |  7 Pages SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market is beginning to buy more casualRead MoreAthletic Footwear Industry Analysis13423 Words   |  54 PagesAthletic Footwear Industry Analysis Group #1 TABLE OF CONTENTS SECTION PAGE Table of Contents 2 Industry Analysis 3 Nike Firm Analysis – 9 Adidas Firm Analysis – 15 Asics Firm Analysis – 21 Puma Firm Analysis – 27 Mizuno Firm Analysis – 33 New Balance Firm Analysis – 39 Skechers Firm Analysis – 45 I. Industry Definition The athletic footwear industry includes all producers of shoes designed in an athletic style or for an athleticRead MoreECO 365 WEEK 4 presentation paper1403 Words   |  6 Pagesyour product falls under can help companies develop better competitive strategies and identify potential for loss and gains. The athletic footwear industry in the United States is highly profitable and continuously growing. In this paper I will identify market structure of the athletic footwear industry, the major retailers, and competitive strategies that can be used to maximize profits. History The Athletic shoe industry had its start in 1892 when U.S Rubber company invented Keds and by 1917 theyRead MoreLa Gear Case Study2678 Words   |  11 Pageswatching Reebok attack the shoe market with their fashionable aerobic shoes. Greenberg saw an opportunity and created L.A. Gear, and sold highly fashionable candy colored sneakers aimed at trend conscious teenage girls. The company since then expanded into the third most dominating shoe company in the world entering the 1990s. With their eyes set on no.1, Greenberg and L.A. Gear went after Nike with a fast paced aggressive strategy by starting to develop and sell mens athletic shoes, but by 1991 andRead MoreUnder Armour -- Industry Analysis Essay999 Words   |  4 Pagesperformance apparel industry and introduced a women’s and youth line. Technological – Founder, Kevin Plank found a niche, an undershirt that could control the body temperature of the athlete and that would also enhance performance by keeping them cool, warm, dry when on the field. Under Armour uses synthetic, high tech fibers that provide temperature control comfort and flexibility. After it went public in 2006, Under Armour invested in a new SAP system which has allowed the company to add to its listRead MoreNike Report13324 Words   |  54 Pagesdetail, the athletic footwear industry, and all aspects of its operations. It will focus on Nike, the industry’s leader, and a selected few of its competitors; Adidas-Salomon and Reebok, Sketchers, and K-Swiss. A brief overview of Nike and its competitor’s company profiles, brand portfolios, and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses the geographic distribution, general environment, indu stry environmentRead MoreRun Forest Marketing Plan1463 Words   |  6 Pages Run Forest Marketing Plan MKTG 2000, Julia Cooper Gabby Angelico, Maggie McMahan, John Haselden, Jacob DeVore 16 October 2012 Executive Summary Run Forest is an eco-friendly athletic footwear company that strives to be the first in quality innovations in sustainable athletic shoes. The company’s strategy focuses on total quality management through all aspects of production in order to create a successful brand image and word-of-mouth advertising campaign. In order to offer the product at aRead More The Nike Co. Essay3243 Words   |  13 PagesElements of Task Environment and how Nike. implements it. The company: 1-A brief history of the organization 2- Nike’s goals 3- Nike’s objectives 4-Markets 5-Size Compare theory with what we found Conclusion Ø DESCRIPTION Basketball players want to be like Mike, but shoe companies want to be like NIKE. NIKE is the worlds number one shoe company and controls more than 40% of the athletic shoe market. The company designs and sells shoes for just about every sport, including baseballRead MoreAdidas S.W.O.T Analysis1363 Words   |  6 Pagesinvents is the biggest sponsor * Strong management team * Brand recognition and reputation * Diversity and variety in products offered on the web (footwear, apparel, sporting equipment, etc.) * Strong control over its own distribution channel * No bad reputation like child labor or environment pollution * In the Soccer industry, Adidas has a stronghold Weaknesses * High prices in some products * E-commerce is limited to USA * The direct sale to consumers is creating